His account targeted Slim Jim using an "irreverent voice and meme culture" to get a conversation going, explained Fivelson.Īt the time, Slim Jim’s Instagram account only had 5,000 followers. Slim Jim became aware of Hines after it noticed in 2018 that an Instagram account he manned, had 15,000 followers. Rest In Peace Andy.Ī post shared by Sl1M Jim on at 8:28am PDT Always keep Andy in your heart, we will laugh again…together. I will honor him by doing what we always did best, giving the Gang something to smile about. Andy’s incredible humor was matched only by how much he loved you and all the joy it brought him to see the Long Boi Gang thrive. Andy and I only wanted one thing for the Gang - to laugh together.
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Gang, by now you’ve heard the news that our original Long Boi, Andy Hines, has passed away.
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“I will honor him by doing what we always did best, giving the Gang something to smile about. “Andy’s incredible humor was matched only by how much he loved you and all the joy it brought him to see the Long Boi Gang thrive,” the post said. In an Instagram post on Saturday, Slim Jim wrote about Hines’ death. We will continue the journey that helped to spark as a tribute to him, the community he loved and the creativity and humor he brought us every day.”
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"We have people come and say, ‘I’m a vegan, so I don’t eat Slim Jims, but can I be in the gang?’ And we say, ‘Absolutely, you’re in the gang.’ The answer is always, ‘Yes, you’re in the gang.’"Ī spokesperson told PRWeek on Sunday that the Long Boi Gang has “always been a team effort fueled by the love and support of the community. "He has created this all-inclusive culture, where everyone is welcome," said Fivelson. Hines coined the nickname "Long Bois" for Slim Jims and fans are part of the "Long Boi Gang," Spencer Fivelson, brand director of the protein snacking group at Conagra Brands, told PRWeek in a previous interview. He was 35 and died on May 6, according to a GoFundMe page set up for his family.Ī spokesperson for Slim Jim parent Conagra Brands told PRWeek in an emailed statement that the company is is “incredibly saddened” by Hines’ passing and noted that he was a big part of the Slim Jim team and was “instrumental” in building the Long Boi Gang. CHICAGO: Andy Hines, who helped create Slim Jim’s voice on social media, has died.